Live!

 

The new stylistPRO web site went live today!

 

We spent a lot of time working with real designers (shameless plug for the crew at Workroom Design) to make the site more informative, stylish and easier to use.  We hope you’ll agree that we accomplished our goals.  Check the site out here and let us know what you think!

 

One of the major debates around our new business strategy was whether to blog or not.  In truth, there’s not a lot of purely business-oriented information for the salon industry.  What does exist is focused on salons (we like Strategies from our days as salon owners) – there’s almost nothing targeted at individual salon professionals.

 

In keeping with our focus at stylistPRO to provide mobile business and client management software and tools for individuals in our industry, we decided to take the plunge and try a blog focused on the business side of the beauty business from the perspective of the individual salon technician.  Ours is called The Change Agency.

 

Why The Change Agency?  Because we think that technology as a tool to make work better, easier and more profitable for individuals in the salon business has been ignored for too long.  However, we know that there is a subset of stylists, manicurists, massage therapists and others that are ready to take advantage of technology to provide superior service to clients, and be more organized to manage business better.  Members of this group are Change Agents, and we think they’ll show that technology ­can be applied to the salon industry at the level of the individual technician, and pull everyone else along.

 

So, we’ll try and use The Change Agency blog to help them.  We’ll focus on marketing, advertising, PR, relationship management, and other business topics.  We’re not experts on everything, but if you want some info, let us know and we’ll try to find someone who has it.  We’re looking forward to hearing from you.